Ways to support #4: Find a way to make beetroot edible

Beetroot juice has been proven to enhance performance in endurance athletes (interesting article here). I need it in my life. Unfortunately, it is vile. I have tried juice (horrible), flapjacks (made me gag), shots (flashbacks to uni) and even beetroot brownies (unpalatable. Impossible to eat enough to feel the benefit.) and so far none has passed the taste test.

Anyone got any crazy creative ways to make beetroot taste ok? Oh and I think it might have to be raw :/